Articles

The Pitfalls of Chasing High Yield Bonds

By : Ginger Weber | April 14, 2012

With interest rates hovering near zero, many investors are concerned with what they are earning on savings, money market accounts, certificates of deposit, and other fixed income investments. The tendency among both individual and institutional investors is to seek high yield bonds. Recent history reminds us of the dangers inherent in this approach. This newsletter…

Read more

Behavioral Finance and the Impulsive Investor

By : Ginger Weber | August 20, 2011

It is not uncommon to see investors making irrational financial decisions. Behavioral Finance is a relatively new field that combines psychology with conventional economics to determine why these decisions are made. Behavioral finance is something that any skilled investor should consider. “Availability Bias” speaks to the fact that people tend to heavily weigh their decisions…

Read more

Let's create a road map to your financial future

707-443-2741

CFP_Logo_-_A-edit
LOGO2
20998-2
tda-2
logos5

These are a few of our important associations and relationships.